May 2011
1 post
10 Ways For Entrepreneurs To Build Brands Online →
Benjamin Lang is the founder of EpicLaunch and co-founder of MySchoolHelp. You can follow him on Twitter @entrepreneurpro and find out more at BenjaminLang.com. Everybody needs to get their name out there on the social web. For entrepreneurs, however, it’s an even more critical aspect of the…
September 2010
1 post
good news for magazine publishers???
this one goes in the not so obvi.us category as I’m not sure why…
i don’t pay any attention to online/web ads, even when using the browser on my iPad,
yet, so far i do pay attention to the ads within pubs like People, iPhone Life and other mags that i read on my iPad.
not all of them are interactive, though those that are tend to be pretty engaging and informative.
maybe...
April 2010
1 post
Hollywood needs to quiet down at times
The Problem:
Extreme sound volume variances while watching a movie with others sleeping in house.
What’s So Obvious:
Home theater systems, TVs, Blu-Ray & DVD players should all be able to have a setting that lasts for the duration of a movie/show, or for a set timed duration, or until cancelled/device turned off, that causes the device to automatically adjust volume to keep it at a...
March 2010
1 post
2 tags
the 'magic' of the iPad is ESP
when apple’s ceo, steve jobs, introduced the iPad a few weeks ago as a magical device, many scoffed due to the lack of mind-boggling features. yet, i contend that the magic of the device is in something more important that can be summarized as easy, simplistic productivity.
as with the iPhone, the iPad will be incredibly easy to use… primarily operated with the most basic of human...
October 2009
6 posts
2 tags
“Will 2010 be the ‘year of mobile?’” Oh come on,...
we’re not even out of october yet, and already i’m seeing articles, primarily in marketing related pubs/blogs, wondering if 2010 will finally be the year of mobile. it’s like seeing holiday decorations in september at the local department store.
what really peeves me is that this question is even being asked. so i ask, “come on, must we?” the “year of mobile” in its proper significant sense as...
4 tags
I’m sorry, but you can’t have 160 of those!
160 characters… that’s all there is a standard text message. If you’re a marketer trying to engage consumers in a meaningful way that adds value to the consumer’s life, then that’s not a lot of real estate to work with. But, you can’t have 160 characters!
The carriers now want all text message based mobile marketing messages to not not only reiterate to consumers over and over that they can...
5 tags
iPhone developers – why u selling ur app w/less...
a picture is worth a thousand words. no one really debates that… so many of us learn &/or retain visually.
the Apple iTunes AppStore allows for the inclusion of up to five screen shot images of an app to be posted by the developer to help interested iPhone users consider download (and possibly purchase) of the app.
photo: Christiano Betta, Flickr
yet, have you noticed how many apps have...
7 tags
nano-doctors — there’s an app for that!
it’s been a bit over a week of illness in the JimEJr household. all three kiddies were out of school on separate days due to, fortunately quick, bouts with a virus or flu of some sort. fortunately, all are okay now and the symptoms were not too bad. the parents have so far escaped, though hearing my wife sniffle some this evening doesn’t sound like a good sign.
also fortunate was that daddy could...
7 tags
apple iPad or iTablet OS? the best of both worlds?
much speculation has been conveyed in the blogosphere lately about the OS that will be on the long awaited and almost certain to see light of day iPad or iTablet from Apple…
Mac OS X –or– the iPhone/iPod Touch OS?
not to purposely pitch the Hannah Montana mantra, but my belief is and I say “why not the best of both worlds?”
consider the iPhone and iPod Touch actually houses a variant of the Mac...
7 tags
why the iPhone 3Gs oleophobic screen is likely...
pretend you’re steve jobs. no, you don’t have to outfit yourself in a long sleeve, black mock turtle neck and blue jeans. just try for a moment to put yourself in his shoes of working for years to bring a powerful, game-changing tablet computing device to market…one that meets your many standards in design excellence, usability, performance, durability and more. it seemed so easy… a great OS,...
June 2009
3 posts
marketing music, movies & comedy with the iphone
edible apple has published and extensive piece on how the iphone is being used by artists like coldplay and lady gaga, movie studios such as warner brothers and paramount pictures, and comedian dane cook to market their work.
there are both well conceived and pathetic examples of the use of a mobile application to promote a new album, a movie or a concert tour. i won’t steal edible apple’s...
brains on fire says “quit thinking like a...
spike at brains on fire writes in a brief but important post today…
quit thinking like a marketer. seriously. it’s runing you. well, at least sometimes it is. because when we bring marketing into a relationship, we damage it. as we’ve said before (and we’ll say again), nobody wants to be marketed to.
so i think it’s really, really important to remember to take off our marketing hats and just be...
the apportunities of the iphone 3Gs & 3.0 os
there…the keynote for apple’s wwdc ‘09 has finally come and gone. i think a lot of apple mac and iphone fans were about to wet their pants in pent-up anticipation for confirmation of rumored enhancements to both platforms…phew!
while the realities of what is coming for the new iphone 3g[s] fell short of some expectations (no new colors, no zoom, no camera flash, and no front-facing camera), it...
May 2009
1 post
what is marketing? campaign or conversation?
marketing… what is it, really?
in the world of advertising, marketing is often thought of as a campaign. there’s a start date and an end date to some type of promotion. it could be a week long effort or designed for a year. if it goes much longer than that, the tendency is to then refer to the effort as branding.
yet, is a “marketing as a campaign” mentality or approach still appropriate in...