15th
brains on fire says “quit thinking like a marketer”
spike at brains on fire writes in a brief but important post today…
quit thinking like a marketer. seriously. it’s runing you. well, at least sometimes it is. because when we bring marketing into a relationship, we damage it. as we’ve said before (and we’ll say again), nobody wants to be marketed to.
so i think it’s really, really important to remember to take off our marketing hats and just be a person thinking about how to relate to other people in a honest, open, transparent way.
i’m not going to comment much as spike says it so well in this quote above, and explains further in his post. i will just make the case, specifically, for relevant, conversational marketing. whether the mediums utilized are direct mail, tv, radio, print, online sem, mobile or social, the critical aspect to effective marketing today in building brand loyalty is engaging your prospects. i hate to even call them that… i don’t even like the term ‘audience’ as that’s so one-sided.
remember that what the individuals think and have to say, good or bad, on the other end of the ‘marketing conversation’ is just as important as what you have to say. if you’re going to drive more business, you need to know what people like and don’t like about your company, organization, product, service, event, etc. coincidentally, minutes after reading spike’s post, a saw a question on twitter from @unmarketer asking “which company makes u feel great/special that you’re a customer?” to which i replied in part, “…sadly, i cant think of any that do….”
anyway, i’ll stop chatting and let spike say the rest, please read his post. then, i’d love to know what you think.
