18th
marketing music, movies & comedy with the iphone
edible apple has published and extensive piece on how the iphone is being used by artists like coldplay and lady gaga, movie studios such as warner brothers and paramount pictures, and comedian dane cook to market their work.
there are both well conceived and pathetic examples of the use of a mobile application to promote a new album, a movie or a concert tour. i won’t steal edible apple’s thunder in recapping here. i simply found the article to be well researched and informative enough to share.
of most importance is a quote from the article, by paul smernicki, head of snow patrol label, that i will “retweet” here as it is important for entertainers, agents, distributors and marketers to realize the full potential of a device like the iphone and develop accordingly. put out crap…suffer the consequences. so, a word to the wise… research thoroughly, design well, validate look & feel… then develop.
there’s a lot that we can learn from non-music applications. there are some really clever things going on with stuff like gps. you could follow bands on tour, map their tour around the world, and make live video or audio from gigs available. you might have interaction from the artist too, creating video diaries and reviewing the shows. there’s potential to create something that has a real function.
