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hey there thx for visiting i'm jim e. washok jr. blog title make sense now? good i share my thoughts on a handful of passionate interests & i share ideas that i hope can benefit or be thought-provoking mobile technologies | marketing customer loyalty | product design coming soon - 2 focused blogs 1) the best iPhone app designs 2) design of human experiences pls enjoy & feel free to engage thx!

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why the iPhone 3Gs oleophobic screen is likely best evidence of an iPad

pretend you’re steve jobs. no, you don’t have to outfit yourself in a long sleeve, black mock turtle neck and blue jeans. just try for a moment to put yourself in his shoes of working for years to bring a powerful, game-changing tablet computing device to market…one that meets your many standards in design excellence, usability, performance, durability and more. it seemed so easy… a great OS, proven miniaturization capabilities with the iPod lineup, digital software distribution ease via iTunes and more. but something’s not right… after just minutes of navigating and typing on the screen you notice something very important… something that stops the whole project dead in its tracks… way too many fingerprints and smudges. the screen sucks… it just won’t do. prototype after prototype rejected for that very reason. consumers can’t be expected to have to wipe the screen multiple times, and frequently, just to use the device.

finally, the answer may be at hand. a new oleophobic screen technology that resists fingerprints but also allows for erasing what smudges do make it with a just single wipe. but it’s got to be proven in the market… of course, let’s add it to the next iPhone and iPod Touch models.

fast forward to today… it worked! the oleophobic screen does the trick and a tablet-like product this author prefers to refer to as the iPad, can meet the standards of excellence required for any product to have the honor of shipping with a couple of white stickers shaped as Apple logos.

thus the reason why i believe there has been such a flurry of leaks and theories related to a long awaited tablet device from Apple… the new screen technology makes meeting Steve’s requirements possible.

now, about the iPad’s OS… naw, that needs its own post… maybe tomorrow… stay tuned.

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