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hey there thx for visiting i'm jim e. washok jr. blog title make sense now? good i share my thoughts on a handful of passionate interests & i share ideas that i hope can benefit or be thought-provoking mobile technologies | marketing customer loyalty | product design coming soon - 2 focused blogs 1) the best iPhone app designs 2) design of human experiences pls enjoy & feel free to engage thx!

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the ‘magic’ of the iPad is ESP

when apple’s ceo, steve jobs, introduced the iPad a few weeks ago as a magical device, many scoffed due to the lack of mind-boggling features. yet, i contend that the magic of the device is in something more important that can be summarized as easy, simplistic productivity.

as with the iPhone, the iPad will be incredibly easy to use… primarily operated with the most basic of human interactive ability… touch. it will perform at the command of our fingertips in a manner that is responsive, accurate, and forgiving of the orientation at which it is being held.

the iPad will further adopt from its smaller sibling an incredibly simple, yet still powerful and capable operating system. it will be devoid of the settings and feature-rich toolbar clutter of tablet pcs, while being just as capable to network, handle photos, play movies, edit videos, and crunch data. it’s simplicity will be a boon to enterprise mobility as both office workers and field employees relish a mobile tool that just works and gets things done without interruptive headaches plaguing competing systems.

which brings us to the productivity gains ease and simplicity naturally result in. regardless of whether ‘be more productive’ means addressing more email, creating a slide presentation, more frequent networking with friends, or relaxing with a good book, the iPad’s “just the right” size, speed, storage, power and battery life will be what really makes the device… magical. Just imagine yourself, coworkers and family members each having one of these incredibly lightweight and powerful devices… wow, what collaborative capability such a collection of these devices will have when used in concert with one another.

I truly believe the potential of the device for enterprises is hidden within and enormously attractive. with that kind of potential, how can it not be magical? well, we’ll start finding out April 3rd. are you getting one?

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